AI Sales Development Representative

Alphabase recently partnered with Zaplead, a global startup based in the US, to develop an AI Sales Development Representative (AI SDR). The project aimed to boost sales teams’ productivity and conversion rates by automating the creation of personalized sales content and enhancing lead generation. Completed in just 90 days, the first version of Zaplead now enables salespeople to enrich hundreds of leads in minutes, significantly increasing their productivity and conversion rates.

  1. Introduction

Zaplead, a US-based global startup, is on a mission to transform the sales industry for B2B companies. Traditional sales involve substantial manual work, leading to low-quality outreach, high spam triggers, and reduced conversions. Zaplead aimed to automate most of this manual work using AI, allowing sales teams to focus on engaging with potential clients. Their objective was to boost productivity and conversion rates by enabling personalization at scale.

  1. Project Details

Description of the AI Solution

Alphabase built Zaplead using state-of-the-art Natural Language Processing (NLP) technologies, incorporating multiple Large Language Models (LLMs), Agentic Retrieval-Augmented Generation (RAGs), Autogen frameworks with streaming endpoints, graph databases, Supabase for training data storage, an API gateway for load balancing, and cloud infrastructure.

Implementation Process

The implementation began with a meeting between Alphabase and the Zaplead product team to understand the product idea and key performance indicators (KPIs). Alphabase assembled a dedicated team consisting of a product manager, an AI engineer, and a backend developer. The team planned biweekly releases in close collaboration with the client.

  1. Challenges and Solutions

Alphabase faced challenges in finding the right LLM for Zaplead and dealing with timeout issues on Vercel Cloud. Through experimentation with multiple LLMs, Alphabase identified the best fit for Zaplead. To address the timeout issues, they made the application work asynchronously, ensuring smooth and efficient performance.

  1. Results

Zaplead has increased the productivity of salespeople by at least 10 times. The AI SDR speeds up the lead generation process by conducting research and bulk lead enrichment, allowing personalized and scalable outreach activities. Salespeople can now enrich hundreds of leads in just a few minutes using research from LinkedIn, significantly enhancing productivity and conversion rates.

  1. Impact

The long-term impact of Zaplead is substantial. With a strong foundation provided by Alphabase, Zaplead is set to grow with more features and capabilities. The project has positioned Zaplead as a key player in the B2B sales industry, transforming how sales teams operate and interact with potential clients.

  1. Conclusion

The success of the Zaplead project demonstrates Alphabase’s expertise in AI development and their ability to deliver impactful solutions. By automating grunt work and enabling personalized outreach at scale, Zaplead has revolutionized sales productivity and conversion rates. Alphabase looks forward to continuing its partnership with Zaplead, driving further innovations in the sales industry.